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Chariot, M. (1967a, August 01). The SCAL model (French). ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-scal-model-french-
Chariot, M. (1967a, August 01). The SCAL model. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-scal-model